Since 2003, PREMIUM has been at the forefront of the global trade show scene and the most important international business platform for advanced contemporary fashion. As the trailblazer for the industry, PREMIUM continuously seeks out the most pioneering collections from all over the globe, tackles new topics and defines the future trends. With more than 1,000 brands and 1,800 collections, and with new labels making up to 25%, PREMIUM always ensures that the industry is provided with a handpicked selection of the most sought-after international collections. After implementing the activewear trend which played a big role at PREMIUM a year ago, the theme sports fashion carries particular significance for this season. “Sports goes Fashion” describes the new trend that will emboss the look on the streets and conquer the market. With the seasonal round-up PREMIUM provides an inspirational starting point for the order season and ensures that buyers are given an inspiring view into the future of fashion. Following high standards, PREMIUM consistently works on perfecting and developing its B2B services, adapting these to the ever-changing needs of the industry and guaranteeing an efficient ordering process. With doing business still at the forefront, PREMIUM aims to inspire while fostering business relations, as well as interdisciplinary knowledge transfer.
The Premium will take place on 3 days from Tuesday, 16. January to Thursday, 18. January 2018 in Berlin.