The International Make-Up Artist Trade Show IMATS is the only event of its kind. The IMATS is the world's largest gathering and includes thousands of make-up artists, vendors, manufacturers and enthusiasts who discuss, display, discover and collect the best the industry has to offer. Visitors can learn techniques or experiment with products or participate in education courses and demonstrations and obtain information on make-up secrets.
The IMATS will take place on 3 days from Friday, 12. January to Sunday, 14. January 2018 in Pasadena.